What is Pablo?

• Tobacco-free, all-white nicotine pouches
• Slim format, about 0.7 g per pouch, 20 pouches per can (Mini and XXL variants of Ice Cold also exist)
• Four lines: Silver 14.5 mg/g, Gold 24 mg/g, Original 30 mg/g, Exclusive 50 mg/g
• Roughly 10 to 35 mg of nicotine per pouch across the range
• 40+ flavors across mint, tropical fruit, berry, soda and dessert
• Made in Aalborg, Denmark, by N.G.P. Tobacco ApS
• Adults 21+ only; the upper lines are for experienced users with established tolerance

Pablo is a brand of tobacco-free nicotine pouches produced by N.G.P. Tobacco ApS, a Danish manufacturer based in Aalborg. N.G.P. was one of the first companies to produce all-white nicotine pouches at scale in Europe, and Pablo is its flagship brand. The pouches contain no tobacco leaf: a plant-fiber base carries the nicotine, flavorings, sweeteners and a small amount of salt and water, and releases them once the pouch is placed between the upper lip and gum.

The brand's reputation was built on Pablo Ice Cold, a peppermint pouch at 30 mg/g that arrived at a time when most nicotine pouches topped out around 10 mg per pouch. Ice Cold roughly doubled that, and "Pablo" quickly became shorthand for an extreme-strength pouch — the product you moved to when nothing else felt strong enough. Because "snus" is used loosely across Europe for any pouch under the lip, the brand is still widely searched for as "Pablo snus," even though it contains no tobacco.

Since then N.G.P. has expanded in both directions. Pablo Exclusive took the strength up to 50 mg/g and added the brand's signature fruit, soda and dessert flavors. Gold Edition and Silver Edition brought the strength down to 24 and 14.5 mg/g, giving adults who use mainstream US brands a realistic first step into the brand. The result is one of the few extreme-strength brands that also has a genuine entry level.

Pablo pouches are moderately moist — noticeably softer than Iceberg or Killa — which gives them a fast, full release and a rounder flavor curve. That is the character loyal users describe when they compare Pablo to drier extreme brands.

Pablo labels nicotine in milligrams per gram (mg/g), not per pouch. Most US brands — Zyn, on!, Velo — label per pouch, which is why Pablo's numbers look shocking at first. To convert, multiply by the pouch weight of about 0.7 g:

• Silver Edition: 14.5 mg/g × 0.7 g ≈ 10 mg per pouch
• Gold Edition: 24 mg/g × 0.7 g ≈ 17 mg per pouch
• Original (Ice Cold, Red): 30 mg/g × 0.7 g ≈ 21 mg per pouch
• Exclusive: 50 mg/g × 0.7 g ≈ 35 mg per pouch

For context, a Zyn 6 is 6 mg per pouch. Even the mildest Pablo carries more nicotine than the strongest Zyn; Pablo Exclusive carries nearly six times as much. If you are coming from a mainstream US brand, read our Pablo vs. Zyn comparison before choosing a line.

Pablo Silver Edition — 14.5 mg/g

The mildest Pablo and the newest line. Silver Edition is where we point adults who use 6 mg mainstream pouches and want a real step up without jumping straight to extreme strength. Nine flavors: Cold Mint, Spearmint, Peppermint, Pear, Kiwi, Pineapple, Grape Ice, Blue Raspberry and Blueberry Peach Ice.

Pablo Gold Edition — 24 mg/g

Gold Edition delivers the full Pablo flavor signature at roughly 17 mg per pouch — comparable to the strongest products from mainstream brands, and the natural next step after Silver. Eleven flavors: White Mint, Frosted Mint, Frosted Ice, Tropical Punch, Dark Cherry, Passion Fruit, Pear, Pineapple, Cola, Blueberry Peach Ice and Strawberry Kiwi.

Pablo Original — 30 mg/g

The line that made the brand. Pablo Ice Cold is an intense peppermint with extreme cooling; Pablo Red is its sweet red-fruit counterpart. Ice Cold also comes in several variants: Dry Ice Cold (a drier pouch with less drip and a slower release), Mini X Ice Cold and Mini Ice Cold (smaller, more discreet pouches at the same strength), X Ice Cold and the XXL can with a larger pouch. At about 21 mg per pouch, this is extreme-strength territory.

Pablo Exclusive — 50 mg/g

The strongest Pablo and the brand's biggest flavor catalog. At roughly 35 mg per pouch, Exclusive is intended only for experienced adult users with an established high nicotine tolerance. The line covers mint (Blue Mint, Frosted Ice), tropical fruit (Tropical Punch, Orange, Pineapple, Strawberry Lychee, Banana Ice), berry (Sour Blueberries, Blueberry Peach Ice, Blueberry Cranberry Cherry, Dark Cherry, Strawberry Watermelon, Strawberry Kiwi), soda and lemonade (Cherry Cola, Lemonade, Pink Lemonade, Watermelon Lemon) and dessert (Strawberry Cheesecake, Bubblegum, Mocca).

You use Zyn 3 or 6, on! or Velo → Silver Edition. About 10 mg per pouch is a clear but manageable step up. Cold Mint or Spearmint if you want a familiar profile.

You already use 10–15 mg pouches → Gold Edition. About 17 mg per pouch with the full flavor menu. White Mint is the reference; Tropical Punch is the fan favorite.

You use extreme-strength pouches from Killa or Siberia → Pablo Ice Cold or Red at 30 mg/g, or go straight to Exclusive if 50 mg/g brands are already your daily choice.

You want a specific flavor → check which line carries it. Cheesecake, Mocca, Bubblegum and the lemonades are Exclusive-only; White Mint and Passion Fruit are Gold-only; Spearmint and Blue Raspberry are Silver-only.

Pablo uses the standard tobacco-free all-white composition — no tobacco leaf, dust or stem:

• Plant-based fibers
• Water
• Flavorings
• Sweeteners
• Salt
• Nicotine

Because the pouches are white and tobacco-free they do not stain teeth and produce no smoke or odor. Pablo pouches are moderately moist, which is what gives them their fast release.

1. Take a pouch from the can and place it between your upper lip and gum.
2. A tingling or burning sensation signals that nicotine and flavor are releasing — with Pablo this arrives quickly.
3. Leave the pouch in place for 20–30 minutes. Many users keep Pablo in for shorter sessions than milder brands.
4. Dispose of the used pouch in the catch-lid compartment on top of the can.

Strength warning: Pablo's original and Exclusive lines deliver roughly 21–35 mg of nicotine per pouch and are intended only for adult users with a well-established nicotine tolerance. If you are new to nicotine pouches or use mainstream US brands, start with Silver or Gold Edition. This product contains nicotine. Nicotine is an addictive chemical. 21+ only.

Ready to order? Shop the full range of Pablo nicotine pouches at Atlantic Pouches — weekday orders placed before 2 PM ship the same day.