What is Iceberg? The Polish extra-strong pouch brand explained

Sep 18, 2026Kristian Juelsgaard

Iceberg is the Polish nicotine pouch brand that made 50 mg/g the new normal for extra-strong pouches — and then went further. It is known for two things: strength that most US brands do not come close to, and a flavor list of more than 40 options with names like Arasaka, Emerald and Dragon Fruit. This guide explains who makes Iceberg, what the four strength tiers actually deliver per pouch, how the flavors are organized, what the Mini format is, and which Iceberg to choose depending on what you use today.

Iceberg at a glance

  • Maker: Neoptolem, Poland
  • Type: tobacco-free, all-white nicotine pouch; slim format (plus Mini), 20 pouches per can
  • Labeling: mg/g — a slim pouch weighs about 0.7 g
  • Tiers in stock: 6, 20, 50 and 70 mg/g (about 4, 14, 35 and 50 mg per pouch)
  • Flavors: 40+ across mint, fruit, berry, gum and drinks
  • Feel: moderately dry, medium-speed release, long-lasting
  • Also makes: caffeine pouches (Iceberg Energy 75 and 150 mg caffeine) — not nicotine products

Who makes Iceberg?

Iceberg is produced by Neoptolem, a manufacturer based in Poland. Poland has become one of Europe's main production hubs for nicotine pouches, and Neoptolem built Iceberg around a simple bet: that a meaningful share of experienced users wanted something considerably stronger than the 10–20 mg/g that dominated the European market. Its first products were 50 mg/g slim pouches — extra strong by any standard — and that tier is still the heart of the brand.

The bet paid off. Iceberg became one of the most searched-for pouch brands in Europe, and its catalog has since expanded in both directions: lighter 6 and 20 mg/g tiers for people who want the flavors without the full strength, a 70 mg/g tier above the original, a Mini format, a series of "x-strong" pouches labeled 75–150 mg/g, and a separate line of caffeine pouches under the Iceberg Energy name.

One naming note. In the Nordics and much of Europe, pouches are casually called "snus," so you will see "Iceberg snus" in searches and on other sites. Iceberg is not snus: it contains no tobacco. The filling is plant fiber, water, flavorings, sweeteners, salt and nicotine, in a white pouch that does not stain. Traditional snus is a tobacco product; Iceberg is a tobacco-free nicotine pouch.

How to read the strength on an Iceberg can

Iceberg prints mg/g — milligrams of nicotine per gram of pouch material — not mg per pouch as Zyn, on! and Velo do in the US. To get the per-pouch number, multiply by the pouch weight. A standard slim Iceberg pouch weighs about 0.7 g.

Tier On the can Approx. per pouch Compared to Zyn 6
Iceberg 6 6 mg/g ~4 mg Slightly less
Iceberg 20 20 mg/g ~14 mg ≈ 2.3×
Iceberg 50 50 mg/g ~35 mg ≈ 6×
Iceberg 50 Mini 50 mg/g Less than slim (smaller pouch) Well above 3×
Iceberg 70 70 mg/g ~50 mg ≈ 8×

Two things follow from this. First, an Iceberg 50 is not "50 mg of nicotine" — it is about 35 mg, which is still roughly six times a Zyn 6 and firmly in extra-strong territory. Second, if you have seen "Iceberg 150 mg" and wondered what it is: the in-stock products with 150 in the name are caffeine pouches (Iceberg Energy 150 mg caffeine, zero nicotine). The 150 mg/g nicotine "x-strong" series exists but is currently sold out. We unpack the whole ladder, including the x-strong series and the caffeine confusion, in Iceberg strengths explained.

The four Iceberg tiers

Iceberg 6 — 6 mg/g

The newest and lightest tier, at about 4 mg per pouch. This is Iceberg's answer to people who like the flavors but have no interest in extra-strong nicotine — it sits between a Zyn 3 and a Zyn 6. Seven flavors: Cool Mint, Bubblegum, Watermelon, Arasaka, Raspberry Gum, Strawberry Mango Gum and Energy.

Iceberg 20 — 20 mg/g

About 14 mg per pouch: strong by US standards, moderate by Iceberg's. This is the tier we point most first-time Iceberg buyers to. Flavors in stock include Menthol, Mint Explosion, Black Mint, Cola, Cherry, Berries, Black Currant, Black, Bubblegum, Watermelon, Watermelon Mint Gum, Arasaka and Energy.

Iceberg 50 — 50 mg/g

The original Iceberg and the widest range, at about 35 mg per pouch. This is the tier the brand is famous for and the one that carries the full flavor catalog: mint (Frosty Mint, Mint Explosion, Sweet Mint, Black Mint), signature fruit (Arasaka, Dragon Fruit, Watermelon Lime, Kiwi Strawberry, Strawberry Pomegranate, Guava Lime, Green Apple, Grape, Cherry, Crazy Mix), berries (Sour Berries, Wild Berries, Black Currant), the gum series (Bubblegum, Fruity Gum, Strawberry Banana Gum, Watermelon Mint Gum, Strawberry Mango Gum, Raspberry Gum, Cherry Apricot Gum) and drinks (Cola, Energy).

The Mini format lives here too: ten flavors in a shorter, smaller 50 mg/g pouch — Arctic Mint, Sweet Mint, Apricot, Berries, Sour Berries, Grape, Green Apple, Watermelon, Fruity Gum and Energy. Less pouch means less total nicotine than a slim 50, but it is still an extra-strong product.

Iceberg 70 — 70 mg/g

About 50 mg per pouch — the strongest Iceberg we currently have in stock and one of the strongest pouches sold anywhere. Ten flavors: Arasaka, Emerald, Black, Grape, Sour Berries, Kiwi Strawberry, Sweet Mint, Energy, Watermelon Mint Gum and Strawberry Banana Gum. Only for adults with a well-established high tolerance.

The Iceberg flavor names, decoded

Several Iceberg flavors have names that tell you nothing about the taste. Here is the key: Arasaka is peach (with an apricot edge in the 70 mg/g version). Emerald is green apple with lemon. Black is tutti frutti — a sweet mixed-fruit candy profile — and the 50 mg/g version now goes by Fruity Gum. Crazy Mix is a multi-fruit citrus blend. Energy is an energy-drink flavor, and at 6, 20, 50 and 70 mg/g it contains nicotine; only the Iceberg Energy products labeled 75 mg or 150 mg (Energy Mango 75mg, Energy Black 150mg and so on) are caffeine pouches with no nicotine.

Which Iceberg should you choose?

Coming from Zyn 3 or 6: Iceberg 6 (about 4 mg) is the like-for-like swap with far bolder flavors. If Zyn 6 has stopped working for you, Iceberg 20 (about 14 mg) is a real step up — a bit more than double — and the biggest single jump we recommend. Do not go from Zyn to Iceberg 50.

Coming from Killa, Pablo Silver or Rush Pro (10–13 mg per pouch): Iceberg 20 is a sideways move with sweeter flavors. Iceberg 50 is the step up, and a large one — nearly three times Killa.

Coming from Pablo Ice Cold or Rush Extreme (about 21 mg): Iceberg 50 (about 35 mg) is the next tier. The Mini is a gentler way in, because the smaller pouch carries less.

Already on Pablo Exclusive or Iceberg 50 and want more: Iceberg 70. There is nothing stronger in stock.

You want the flavors, not the nicotine: Iceberg 6 — or the Iceberg Energy caffeine pouches, which have no nicotine at all.

What is inside an Iceberg pouch?

Iceberg uses the standard tobacco-free, all-white composition: plant-based fibers as the filling, water, flavorings, sweeteners, salt and nicotine, wrapped in a thin plant-fiber pouch. The pouch is moderately dry — wetter than Zyn, drier than Pablo — which gives a medium-speed start and a long plateau. There is no tobacco, no combustion and nothing to spit.

How to use Iceberg nicotine pouches

  1. Take one pouch from the can and place it between your upper lip and gum.
  2. Expect a tingle within a couple of minutes; with the 50 and 70 mg/g tiers it will be strong.
  3. Keep it in for 20 to 45 minutes. Many users keep extra-strong pouches in for shorter sessions than milder brands.
  4. Remove and discard in the catch lid on top of the can or in the trash. Never flush pouches.

Strength warning: Iceberg 50 and 70 mg/g deliver roughly 35–50 mg of nicotine per pouch — six to eight times a Zyn 6 — and are intended only for adults with a well-established high nicotine tolerance. If you are new to strong pouches, start with Iceberg 6 or 20. This product contains nicotine. Nicotine is an addictive chemical. 21+ only.

Ready to order? Every in-stock tier, flavor and format is in our Iceberg nicotine pouches collection, with up to 21% off on 10-, 30- and 50-can packs and a 5 x Iceberg Mixpack if you want to sample the 50 mg/g line. Weekday orders placed before 2 PM ship the same day, tracked, across the United States. Atlantic Pouches sells only to adults aged 21 and over; age is verified at checkout and on delivery.

FAQ

What is Iceberg?

Iceberg is a tobacco-free nicotine pouch brand made in Poland by Neoptolem. It is best known for its extra-strong 50 mg/g pouches and a catalog of more than 40 flavors, and it now also comes in 6, 20 and 70 mg/g tiers.

How much nicotine is in an Iceberg pouch?

It depends on the tier. With a slim pouch of about 0.7 g, Iceberg 6 is about 4 mg per pouch, Iceberg 20 about 14 mg, Iceberg 50 about 35 mg and Iceberg 70 about 50 mg.

Is Iceberg snus?

No. Iceberg contains no tobacco. It is a nicotine pouch with a plant-fiber filling, but it is often called "Iceberg snus" because the word snus is used loosely in Europe for any pouch used under the lip.

What is the strongest Iceberg?

In stock at Atlantic Pouches, Iceberg 70 mg/g — about 50 mg of nicotine per pouch. Iceberg also makes an x-strong series labeled up to 150 mg/g, which is currently sold out. The in-stock Iceberg Energy 150 mg products are caffeine pouches with no nicotine.

Can I buy Iceberg nicotine pouches in the US?

Yes. Atlantic Pouches ships all four Iceberg tiers and the Mini format to adult customers aged 21 and over across the United States, with same-day shipping on weekday orders placed before 2 PM.

More articles